Cookie Guidelines

Guidelines for the use of cookies

In accordance with the EU directive on the use of cookies on websites, we are obliged to inform you about the use of cookies on our websites. Please read the guidelines on the use of cookies so that you understand how cookies work on our websites and what data we store when cookies are used.

 

What is a cookie?

 

A cookie is a small file that stores Internet settings or preferences. Almost every website uses cookie technology. It is downloaded from your Internet browser the first time you visit a website. The next time you visit this website using the same device, the cookie and the information stored on it are either sent back to the website that generated it (first party cookie) or to another website to which it belongs (third party cookie). This allows the Web site to recognize that you have already been browsed by that browser and, in some cases, to vary the content displayed.

 

Some cookies are extremely useful because they can improve the user experience when you return to a site that you have visited several times. For example, if you use the same device and browser as before, cookies will remember your preferences about how you use a page, and more relevantly tailor the offers displayed to your personal interests and needs.

 

A general disagreement with the use of cookies for online marketing purposes can be explained for a variety of services, particularly tracking, via the US site //www.aboutads.info/choices/ or the EU site www.youronlinechoices.com/.

 

 

Depending on their function and purpose, cookies can be divided into four categories:

 

Required cookies (cookies without consent):

Unconditionally required Cookies are required so that you can move around a website and use its features. Without these cookies, functionalities cannot be guaranteed, for example that actions carried out during a visit (e.g. text input) are retained, even when navigating between individual pages of the website.

 

Performance Cookies:

Performance cookies collect information about how a website is used - for example, which pages a visitor visits most frequently and whether he or she receives error messages from a page. These cookies do not store any information that allows the user to be identified. The collected information is aggregated and thus evaluated anonymously. These cookies are used exclusively to improve the performance of a website and thus the user experience.

 

Functional cookies:

Functional cookies enable a website to store information that has already been entered (such as the selection of data in a document) and to offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as video playback. These cookies collect anonymous information, they cannot track your movements on other websites.

 

Cookies for marketing purposes:

Cookies for marketing purposes are used to specifically play out advertisements that are relevant to the user and adapted to his interests. They are also used to limit the frequency with which ads appear and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information may be shared with third parties such as advertisers. Cookies to improve targeting and advertising are often linked to third party site functionality.

 

 

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies on various pages.

If individual cookies implemented by us also process personal data, the processing is carried out in accordance with GDPR Art. 6 Para. 1 lit. b either to implement the contract or in accordance with GDPR Art. 6 Para. 1 lit. f to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly, secure and effective design of the page visit.

 

We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive (cookies from third parties) when you visit our website. If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

 

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for each browser under the following links:

 

Internet Explorer:

windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

 

Firefox:

support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

 

Chrome:

support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

 

Safari:

support.apple.com/kb/ph21411?locale=de_DE

 

Opera:

help.opera.com/Windows/10.20/de/cookies.html

 

Please note that if cookies are not accepted, the functionality of our website may be restricted.

 

A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website www.aboutads.info/choices/ or the EU website www.youronlinechoices.com/ .